From the Director:
Making a Difference
Since 2003, ICCD's marketing materials and web site have included the statement "You make a difference for them, we make a difference for you." So I was dismayed when an expert in intergenerational marketing recently told us that Generation X, the generation now entering the ranks of community college leadership, doesn't care about "making a difference." Their approach to career development is pragmatic, rather than passionate.
ICCD was founded to develop new community college leaders. However, I believe that what sets community college leaders apart is their commitment to our unique mission of open access, diversity and changing lives. While young people bring us energy and creativity, if they do not share these essential values, how will this generation lead community colleges?
If you'd like to share your thoughts on this, please email me at Barbara.viniar@cornell.edu.
Barbara Viniar, Ed.D.
Executive Director
